3 Years of Innovation: Next-Gen UV Filters Unveiled at Our Sunscreen Launch

3 Years of Innovation: Next-Gen UV Filters Unveiled at Our Sunscreen Launch

Imagine this: you step outside on a crisp morning, the golden sunlight kissing your skin, wrapping you in its warmth. It feels like a gentle embrace, a moment of pure bliss. But beneath that comforting glow lies an invisible threat—one that creeps in silently, day after day. UV rays. They don’t just cause sunburn; they accelerate aging, steal moisture, and leave your skin vulnerable to long-term damage.

For years, we’ve been told to wear sunscreen, but let’s be honest—finding the perfect one has always been a challenge. Some feel greasy, others leave a white cast, and many don’t even offer complete protection. What if we told you that’s about to change?

What if there was something better? A sunscreen that didn’t just protect but also nourished, soothed, and enhanced your skin? What if sun protection felt weightless, effortless, and luxurious?  

For three years, our founder, Supriya Malik, dedicated herself to solving these very problems. She dived deep into research, tested countless formulations, and explored the most advanced sun care innovations to create a sunscreen that would not just protect but truly transform the way we experience sun care. After relentless trials, unwavering commitment, and a passion for skin health, we are beyond thrilled to introduce the future of sun care—a formula designed to be your skin’s ultimate best friend.

Meet U-We Protect: YOUR SKIN BFF!!

Developed with cutting-edge technology,  U-We Protect is not just another sunscreen—it’s a multi-functional shield designed to protect, hydrate, and soothe your skin like never before. Whether you’re braving the sun, scrolling through your phone, or tackling city pollution, this sunscreen has got you covered.  

What makes U-We Protect truly special?  

1. Advanced Sun Protection Like Never Before  

U-We Protect isn’t just about SPF—it’s confidence in a tube. This innovative sunscreen shields against UVA, UVB, infrared rays, and blue light, ensuring your skin stays radiant. While traditional sunscreens only focus on sunburn prevention, this one goes the extra mile by tackling heat-induced aging and environmental stressors that silently damages your skin over time.  

2. A Hydration Boost with Every Wear

Most sunscreens leave the skin feeling dry, greasiness or stickiness, but U-We Protect is the solution to all of those. Its deeply moisturizing formula keeps your skin soft, and nourished throughout the day. No more worrying about dryness or tightness—just plump, hydrated skin that feels as good as it looks.  

3. Lightweight, Invisible, and Seamless 

Gone are the days of heavy, chalky sunscreens. With 73% water resistance and an ultra-lightweight texture, U-We Protect melts effortlessly into the skin with zero white cast, making it perfect for every skin tone. It’s so seamless that you’ll forget you’re even wearing sunscreen.  

4. Safe, Clean, and Dermatologist-Approved

Many sunscreens contain harmful chemicals like Avobenzone, Oxybenzone, and Octinoxate (OMC), which can cause irritation and disrupt hormones. U-We Protect is free from all these  making it safe for all skin types, including sensitive and acne-prone skin and even safe for all kids above the age of 3. It is also pregnancy and lactation-safe, ensuring that every woman can enjoy worry-free sun protection.  

5. Powered by Next-Gen Organic Filters

What truly sets U-We Protect apart is its advanced formulation. Packed with Uvinul A, Tinosorb S, Uvasorb HEB, Uvinul T 150, Tinosorb A2B, Venuceane 1%, and BlueShield 1%, it offers maximum efficacy without compromising on comfort. These next-generation organic filters provide broad-spectrum protection while preventing oxidative stress, pollution damage, and premature aging.  

6. Skin-Soothing Benefits for a Healthy Glow

Beyond sun protection, U-We Protect is infused with Dipotassium Glycyrrhizate, an anti-inflammatory powerhouse derived from licorice root. This ingredient works to calm redness, reduce irritation, and maintain a balanced, comfortable complexion—making it the perfect sunscreen for even the most sensitive skin.  

The Grand Launch: A Day to Remember

To celebrate this revolutionary launch, we hosted an unforgettable evening at Megumi, Mumbai. The event was a beautiful blend of innovation, excitement, and heartfelt moments, bringing together skincare enthusiasts, industry experts, and some of the most loved influencers. Among the esteemed guests were Tatiana Das, Deiya R Sindhi, The Cister Co, and Mona Juneja, adding to the vibrancy of the evening.  

One of the most special highlights of the night was our charms activity, where guests could personalize their mini U-We Protect sunscreen with delicate hooks and meaningful charms, making their U-We Protect experience truly their own. As a token of appreciation, we curated thoughtfully designed hampers for everyone who joined us, ensuring they left with not just memories but also a piece of our gratitude.  

Adding a fascinating touch to the event was a special UV camera setup, allowing guests to witness firsthand the stark contrast between areas where sunscreen was applied and where it wasn’t. This eye-opening moment reinforced the importance of sun protection in the most visual way possible. And of course, to make the night even more memorable, we had polaroids being clicked, capturing candid smiles, glowing skin, and the pure joy of being part of something extraordinary.  

With an overwhelming presence of influencers and skincare lovers, the energy in the room was electric. Seeing so many people come together to celebrate this new era of sun protection was nothing short of magical, and we couldn’t be more thrilled to have shared this milestone with such an incredible community!

The Future of Sun Care Starts Now 

With U-We Protect, sun protection is no longer just about shielding your skin—it’s about caring for it, nourishing it, and keeping it at its healthiest every single day. No more compromises, no more heavy layers, no more worrying about invisible skin damage. Because with this sunscreen, the sun has got nothing on you!! Embrace yourself and get the picture perfect for you!And the best part? U-We Protect is available in both mini and full sizes, making it convenient for on-the-go touch-ups or daily wear.  

So are you ready to experience the magic of U-WE PROTECT?


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